In the same month, British Airways secured a three year Term Loan with its parent company, IAG, for an amount of 1.65 billion, which was fully drawn by year-end. 1 Strengthening a portfolio of world-class brands and operations. Free access to premium services like Tuneln, Mubi and more. affect the operations of the organization by influencing various decision-making activities. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. essay and paper samples. Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. BusinessEssay. London Heathrow Airport, England, United Kingdom. Activate your 30 day free trialto continue reading. /Type /ObjStm This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. plagiarism-free paper. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. "British Airways CSR (Corporate Social Responsibility) Analysis." Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. - Simple Flying. british airways objectives 2022 - stmatthewsbc.org BA introduces initiatives to strengthen new distribution strategy Tap here to review the details. The breach took place in 2018 and affected. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. An exegesis and precise SWOT analysis of British Airways See all the latest information and updates from IAG, -98.4% British Airways Receives Huge 2BN UK Bailout Loan - God Save The Points IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. Figure 1 presents the broad division of the CSR activities of British Airways. 2021-03-04T07:52:49Z We've updated our privacy policy. The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. (British Airways 2012, p. 40). How Well did British Airways Handle Their Data Breach? A - GlobalSign Our model has grown and matured since its formation in January 2011. British Airways has adopted a number of competitive strategies to gain a large number of customers. Figure 3: Comparison of economic performance of British Airways and other international Airlines. E-mail us: [emailprotected]. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). The extension is adjacent to the Great Barn at Harmondsworth, which is considered a remnant of heritage landscape for West Middlesex, and as of 2012, is now under the ownership of English Heritage, highlighting its importance. Available seat km Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. the employees. We call it BA Better World. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. British . Further, the procurement activity that the company engages in has to be done in a responsible fashion. /Subtype /XML Topics covered in this session are: Why is knowing your stakeholders important? Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. British Airways aim, objectives & stakeholders Analysis "British Airways CSR (Corporate Social Responsibility) Analysis." BusinessEssay. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. Drucker, PF. Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. 1, pp. BA Better World - British Airways With bases in Johannesburg, Cape Town, and Durban in South Africa, Airlink is a premium regional airline with a wide-reaching network of cities in fourteen countries, including South Africa, Zimbabwe, Zambia and Namibia In other words art and scienc - Ensuring British Airways' aircraft cabin appearance and safety standards are met. 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Sofia, First, on top of the list in terms of their financial performance are the shareholders of British Airways which in this case is (IAG) International Airlines Group, which is the parent company of British Airways and owned most of the shares in the company, the reason why they are so important is because of first they are the ones who invested in the company in the first place and could still invest more which could then lead to higher financial performance, for example now during the COVID-19 crisis and the lock down which resulted less travellers, British Airways lost almost 3.8 billion in the first six months of this year in 2020, which they cut over 12,000 jobs, then what happen next was its parent company IAG which happens to be its highest shareholder gave a 2.49 billion emergency funding so that they can get through the pandemic crisis and this shows how financially important shareholders are in the short term and in the long term. Various stakeholders such as employees, owners, suppliers, shareholders, government authorities, people of the community, business partners etc. In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. Is It Worth It To Fly British Airways Premium Economy? Thus, it has been identified that British Airways should take various initiatives to increase its customer satisfaction and to improve its competitive advantage in the industry. Its quick and easy! If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Click here to review the details. /Outlines 5 0 R That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. Management strategy structure considering all stakeholders parcipitation The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. We are glad that you like it, but you cannot copy from our website. 1954, The practice of management, Harper Business, New York. Web. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. BA Stakeholders
Stakeholder Relationships
BA is for a two-way communication
To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. BusinessEssay. Click here to review the details. Various security risks can be faced by BA that could also impact the brand reputation of BA. Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. Looks like youve clipped this slide to already. Looks like youve clipped this slide to already. British Airways should also extend its destination services by extending its services to new destinations and by launching new flights. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. Find out more and download annual reports. The key stakeholders are customers, employees, suppliers, and shareholders. The economic drivers that establish the performance of the organisation are internal drivers. I don't have enough time write it by myself. Therefore, in-depth and thorough measurement and research are in place to provide this important information." (British Airlines, 2010) Customers are important not only to BA but to any business no-one can . British Airways: A breakdown in trust? - BBC News British Airways Marketing Research Essay Example | GraduateWay "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. Brand reputation, economy of scale and cost . British airways stakeholders. People. 2022-10-27 The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. Discover modern, fuel-efficient aircraft designed for the future. Retrieved from https://business-essay.com/british-airways-companys-corporate-social-responsibility/, BusinessEssay. Now customize the name of a clipboard to store your clips. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Do not sell or share my personal information. BA Stakeholders
Stakeholder Relationships
BA is for a two-way communication
For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. BRITISH AIRWAYS CORPORATE SOCIAL RESPONSIBILITY ANALYSIS.docx 1/2, pp. Boon, T. (2019). Customer and employee safety is of paramount importance to an airline company. xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. application/pdf Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. Web. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. In addition to this. It drives our economy, creates quality jobs and delivers aid when people need it most. British airways - UKEssays 36 0 obj Topics covered in this session are:
Why is knowing your stakeholders important? Objectives of British Airways and Stakeholders Short term objective of British Airways. British Airways' treatment of staff 'a disgrace', say MPs - Managing the performance of a DHL cleaning team of ten members in a live time-critical environment to rectify any arising cabin appearance issues . External Environment Analysis of British Airways Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. It does not reflect the quality of papers completed by our expert Case Study British Airways Stakeholder Analysis - SlideShare The company should also take initiatives to deal with competitive pressures from various low pricing airlines. The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. "British Airways CSR (Corporate Social Responsibility) Analysis." We've updated our privacy policy. 578m, 5.5% View Syllabus. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. Objectives and social responsibilities of business. 3 Enhancing IAG's common integrated platform. The SlideShare family just got bigger. 2021-03-04T12:19:46 /Length 3238 Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Web. British Airways. 2004). /Pages 6 0 R /Subtype /XML British Airways CEO expresses desire to expand routes in Pakistan Also, the major activities of the company depend upon a number of suppliers and employees of the organization. Well write a 100%plagiarism-free paper this fast! British Airways Analysis Essay Example | GraduateWay In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. However, on some routes, the crew opts to hand. The company does not mention any activity that it has done in the span of a year, which they themselves could have categorised as ethical initiative. Stakeholder Analysis: British Airways Case Study - Studentshare The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . February 27, 2023 new bill passed in nj for inmates 2022 No Comments . British Airways apologises after flights delayed in US and Caribbean Airline blames technical issue for disruption at airports including Denver, New York and Miami 20 Dec 2022 November 2022 Peter. Get in touch if youre looking for more information or have questions about any of our services. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. Adobe Acrobat 11.0.9 Message from Sean Doyle, our CEO and Chairman On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. 1. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. The companys participation in the London Olympics and Paralympics games had made it successful. The company conducts independent research of around 36000 customers each month. Flying is magic connecting us to our world and bringing people, places and communities closer together. Assignment: Business Environment Analysis Of British Airways - Desklib Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). Shareholders in BA owner IAG back rights issue - Yahoo! Revenue passenger km Staff member and other employees behave in a good manner with them. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. Efforts should be made by British Airways to improve customer relations. 2022. Clipping is a handy way to collect important slides you want to go back to later. British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). BA Stakeholders Stakeholder Relationships BA is for a two-way communication (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. . The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. The company also strives to garner partnerships, which would help it to strengthen their financial position. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. GPL Ghostscript 9.06 Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). The institutions must share responsibility towards the society where they operate. All you need to do toavail of a classy service is order your Assignment Help in the United Kingdom and we will assign youa British expertand will deliver an excellent solution and that too before the deadline. The airline has a reputation for its focus on customer service, . British airways stakeholders Free Essays | Studymode