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Make your direct pitch. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. He's collected 60 race wins as well as the 2014 championship. How to Get a Motorsports Sponsorship| Little Power Shop 68 0 obj <> endobj Val Apple Motorsports, Inc. 2. After all, they're after your event as much as you're after their sponsorship! Sponsorships are not charity. Announcement [Event.Name] (Event.Date) (Event.Location) Text of Pravega Racing Sponsorship Proposal. January 6, 2022. Until recently, this was called the Busch Grand National Series. Sprint Car Racing Event Sponsorship Proposal Powerpoint Presentation Slides How to Use the Right Marketing Tool to Get the Sponsors You Want Treat the race car sponsorship proposal as a business transaction. No matter what you do, try and bring consistency into all elements of this process. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Sponsorship Opportunities | SponsorRacecars.com Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Helping race directors share expertise and learn from each other is a big part of what we do. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. You do not need to include every cost. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. Your true request is that you are asking to be part of the sponsor's sales team. All sponsors are encouraged to attend racing events. If you let racing get too close to Work all the fun goes away. Click the link below to read more. Race Car Sponsorship Contract Template with Proposal Tips - PandaDoc Dont just approach motorsport press for coverage. One of the first things a prospective sponsor will do is check out your social media accounts. How long you have been racing. Want to race with packed stands and screaming fans? In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. They must know what they are sponsoring so that they can decide whether to accept your proposal. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. You might be messaging lifestyle brands on Instagram. But remember, a great proposal is about so much more than an attractive design. Bring your own food to Track Days Save money while eating better. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. This high quality transparent png images is totally free on PNGkit. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Are you looking at club racing as a stepping stone to Going Pro? Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Expand awareness of their product? Drag Car Racing Sponsorship Proposal Powerpoint Presentation Slides One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. 0000000016 00000 n FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Include methods like cheque, e-transfer, PayPal, etc. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. 0000000839 00000 n You have to convince a potential sponsor that YOU are the person who will work for them. Explain the expenses you incur as a race car driver in the second section. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. A short biography about you. Present the benefits you offer clearly and simply. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. 01. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Find a class thats easy on consumables and where cars are affordable. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. This deck can help spark conversations that eventually lead to a sponsorship proposal. Valvoline has been there for as long as people have been racing cars. Go more into depth with your research to get a sense of their specific goals. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream What is the sponsor trying to get out of a potential sponsorship of your event? Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider Group outing packages can be set up for larger groups from your business or organization. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Have a question? A good marketing/sponsorship proposal includes: 1. This will be key in making sure theyre happy throughout the year. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Don't ask yourself "How low should I go?" Do you need a motorsport proposal template? Racing Mentor Yet you can derive nearly all the same benefits. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Sponsorship Application - CarSponsors.com This will help you catch the decision makers eye but dont forget just how important content is in all this. These are generally labor services vs paying cash or parts. Match those goals with what you can offer. Kyle Busch proposes Anheuser-Busch with NASCAR sponsorship The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. % The marquee value of your corporation's name affiliated with the Pearson Racing. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. The racing team approaches a mid to high scale business organization asking them for sponsorship. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. How to Find Sponsorship for Your Race Team or Series the New - Autoweek Consider yourself as a marketing agency pitching to a business. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Your sponsors would base their decision on how you're going to help them in exchange for their support. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Of course you can. You can use this to get an idea of a suitable industry or company. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. How do I find companies to sponsor my race car? A picture of you in your race suit. You have to sponsor me because my car always gets 100 likes on social media. Don't feel like you need to include a shiny proposal document in the first instance. Take a look at this blog post for an updated list. It does not mean that it must include false claims or misleading information. Advertisement Envato Elements (Design Without Limits) Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Generic sponsorship proposals have little chance of convincing would-be benefactors. There are sponsorship opportunities wherever you turn but you need to think outside the box. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. How to Get Sponsorship for Your Car Build: Pro Tips Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. stream If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Dont expect to be sponsored for long. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Essential Guide To Motorsport Sponsorship | 3Dom Wraps Road Racing in the United States has several tiers. If theyre not quite right, ask yourself why. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Consistency is all about keeping going. Do you have a very popular online presence? Race Car Sponsorship Proposal Template. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. We would like to pick up sponsors for our US Legends race car. Drag racing is a sport that needs a lot of money to support it. 0000000902 00000 n How to Get a Go-Kart Racing Sponsorship (Important - GoKartGuide Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. I spent some time working for a good friend in his race shop. Harvick has spent 23 seasons in the NASCAR Cup Series. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA The second is a simple showcase of who you are. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Think of it more like a sales deck. Tell us about it. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. The sponsorship package underpins the agreement fire your organization and your sponsor. 0000054763 00000 n So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. The prototype race car is to be evaluated for its potential . Open the template in our online editing tool. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP You might be operating in a specific niche (see below for more details) or area. Download this 100 percentage editable presentation and get access to our highly . If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. The heart of your proposal lies in what you have for them. Many people think sponsorship is easy: Sponsorships are not charity. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. 0000002058 00000 n Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. It is a document that seeks help from sponsors to help them with their racing careers. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. In return, the racer gives the organization publicity and extras, such as personal appearances. Sponsorship agreement team: Fill out & sign online | DocHub Are your posts in line with the companys current message? In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Want to sit next to thousands of screaming fans? To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. You can customize the colors to match your company's brand. Take notes. This is a more simple document that tells your story. Get involved in relevant discussions around motorsport and your niche. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. This tool allows to fill out any PDF or Word document directly from your browser (no software . If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. This means trying to figure out: Listen. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. What makes you stand out over other racing drivers. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . The best way to learn about racing sponsorship is to read as much as you can about the subject. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor (PDF) Pravega Racing Sponsorship Proposal - DOKUMEN.TIPS Choose a page or event your audience would likely follow, e.g. Redline360. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. <> Once you get the sponsorship agreement wrapped up, the real work has only begun. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! From NASCAR, to Club Racing, to go-karting. Do not plead. Sponsorship costs are negotiable and generally a one-time expense. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. If anything, it means the opposite. Tallulah Philange has worked as a journalist since 2003. Write down all important facts, such as the biographies of the racers and the team's success rate. Sign it in a few clicks. Sponsorships - Summit Racing Equipment If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Essentially, Contingency Sponsors have already agreed to support a racing series. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Simply putting a name out doesnt always mean it will come back as added revenue for a company. It's time to submit your sponsorship proposal. We work together, help each-other out, and do all we can to make sure well have a great race. Motorsports Sponsorship Proposal Template - Get Free Templates The target marketing group for the race car is the non-professional weekend autocross racer. How will the person opposite you stand to gain from the sponsorship? Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Sponsorship Proposal Template for Racing.doc - 2011 Team Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Here's the real key: This marketing deck isn't about you, it's about them. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. If you want to prove value to potential sponsors in road racing, you need to get creative I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Leg Daddy Racing Sponsorship Proposal - SlideShare Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Before approaching a sponsor, draft a proposal first. You and any potential sponsors need to work together to achieve what you both need. You might be operating in a specific niche (see below for more details) or area. The Complete Guide to Motorsport Sponsorship - Racing Mentor Sample page from the Racing Mentor proposal template. Be sure to include a call-to-action so the decision-maker knows what you want them to . 1. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so.